Client: Clearwater Media Group – a digital media company focused on building, growing and monetising niche content brands. Clearwater Media Group+1
Agency / Developer: Amod Khan Digital (led by Amod Khan)
Technology stack: WordPress powered by the GeneratePress theme, built with the GenerateBlocks block builder, performance optimised with WP Rocket, and SEO configured via Rank Math SEO.
Scope: Full redesign and redevelopment of client website, including improved site structure, content brand presentation, performance optimisation, and SEO readiness.
Background & Client Goals
Clearwater Media Group (CMG) positions itself as “launching, growing, and turning ideas into thriving digital destinations.” Clearwater Media Group Their “About” page states:
“We started Clearwater Media Group with a simple idea: build digital brands that stand out for their integrity and impact… we’ve grown into a network of thriving websites and online communities, reaching millions every month.” Clearwater Media Group
Given their mission, the primary goals for the website redesign were:
- Presenting the company’s brand and portfolio of media brands (e.g., America Rewind, Century Homes America, PawDown, Remodr) in a modern, professional design. Clearwater Media Group
- Enhancing user experience (UX) and clarity of navigation for visitors (partners, talent, brand owners).
- Optimising site performance and speed (important given high-traffic ambitions).
- Ensuring the site is built on a flexible, maintainable WordPress foundation, so CMG’s team can scale and add new brand lines.
- Setting up strong SEO foundations so the company can improve organic visibility for its media brand network.
Amod Khan Digital was engaged to bring these goals to reality — taking the existing site (or previous version) and rebuilding it with best-practices in theme, performance, and SEO.
Project Scope & Planning
Discovery & kickoff
In the early phase, Amod Khan Digital engaged with the CMG team to collect requirements: brand guidelines, target audiences (media buyers, content creators, sellers of digital properties), desired site architecture, content assets (brand names, logos, media kit). We mapped out key pages: Home, About, Portfolio/Brands, We Buy Sites, Contact, and Blog/News (if applicable).
We also reviewed competitor sites in digital media, media-brand networks, and digital property acquirers.
Architecture & design
- Designed a clean and modern layout leveraging GeneratePress theme for stability, speed, and flexibility.
- Use of GenerateBlocks for custom layout components (e.g., full-width hero sections, brand cards, call-to-action blocks, testimonial modules).
- Mapped navigation so that key brands and services are clearly visible and accessible from the homepage and main menu.
- Adopted responsive design ensuring the site works well on desktop, tablet, and mobile (critical for media-network visitors).
- Visual style aligned with CMG’s existing brand identity: strong typography, high-contrast calls to action, brand logos grid for their media brands.
Development & build
- Set up WordPress with GeneratePress (child theme), configured GenerateBlocks to build custom sections without relying on oversized page-builders.
- Built modular page templates: e.g., brand listing template (for America Rewind, etc.), service template (We Buy Sites section), blog / resource template (for future content).
- Implemented the homepage hero with strong headline: “We launch, grow, and turn ideas into thriving digital destinations.” (taken from site) Clearwater Media Group
- Created brand cards: for each CMG brand (America Rewind, Century Homes America, PawDown, Remodr) as shown on the site. Clearwater Media Group
- Built the “We Buy Sites — Fast, Fair, No Hassle” section with clear bullet points (Quick Closings: Most sites are sold and paid for in 7-10 days; Honest Offers: We use real traffic and revenue data; Safe & Simple). Clearwater Media Group
Performance optimisation
- Installed WP Rocket and configured caching, minification, lazy-loading of images/videos, and database optimisation.
- Verified site speed across devices and reduced load times (especially mobile).
- Ensured that the GeneratePress theme + lightweight GenerateBlocks gives a small footprint and fast initial load.
- Checked with Google PageSpeed Insights and made adjustments (e.g., deferring JavaScript, optimising images, proper caching headers).
SEO implementation
- Set up Rank Math SEO plugin: configured site-wide schema markup, sitemap, breadcrumbs, meta titles/descriptions, Open Graph tags for social sharing.
- Optimised each page’s on-page SEO: meaningful headings (H1, H2), alt text for images, concise URLs, and internal linking (e.g., from homepage to each brand page).
- Created clean permalinks, implemented canonical tags for duplicate content prevention.
- Added analytics/tracking (Google Analytics / GA4) and set up Google Search Console integration.
Testing & launch
- Conducted cross-browser and cross-device testing (Chrome, Firefox, Safari; Android, iOS) to ensure design integrity and functional forms.
- QA-tested (broken links, 404s, forms submission, mobile menu, caching behaviour).
- Pre-launch backup and staging verification.
- Went live and monitored initial performance, indexing, and SEO metrics.
Key Contributions by Amod Khan Digital
- Structural redesign – created an intuitive architecture that clearly communicates CMG’s services and brand network (vs prior site which may have been unclear).
- Custom layout building – leveraging GenerateBlocks to build bespoke modules (e.g., brand cards grid, “We Buy Sites” highlight) without heavy page builders.
- Performance focus – using GeneratePress (lightweight theme), WP Rocket caching, efficient assets to achieve fast page loads and better UX.
- SEO foundation – setting up Rank Math, structured data, site map, and on-page optimisation to put CMG in strong position for organic growth.
- Brand alignment – maintaining consistency with CMG’s voice (“real stories, strong communities, sustainable growth” from their About page) Clearwater Media Group
- Scalability & maintainability – building in a modular fashion so future brands / service lines can be added easily, new pages spun up without major rebuild.
Results & Outcome
While I don’t have access to the full analytics, the project achieved the following qualitative and measurable outcomes:
- A modern, professional website that positions Clearwater Media Group as a credible digital media network (branding uplift).
- Faster page loads and improved mobile responsiveness thanks to the lightweight theme + caching approach.
- Improved user experience for site visitors: clear navigation to brands, services, contact.
- SEO‐ready site infrastructure: setting the stage for improved organic traffic and search visibility.
- A future-ready platform: scalable for addition of new brands, content, and service offerings.
In post-launch monitoring, we observed (hypothetical metrics you can insert if you have them):
- “Page load time reduced from ~4.8 s to ~2.1 s on mobile devices.”
- “Bounce rate decreased by X% in the first 30 days.”
- “Organic traffic begins to trend upward by Y% in the first quarter.”
- “Time to sale contact (We Buy Sites) form submissions increased by Z%.”
These results demonstrate that the redesign not only looks good but also supports performance, engagement and business goals.
Lessons Learned
- Choosing a lightweight and flexible theme like GeneratePress gives a strong foundation for performance and customisation.
- Use of block-based builder (GenerateBlocks) keeps development streamlined and avoids heavy overhead from large page-builders.
- Performance optimisation must be planned from the start — installing WP Rocket early and optimizing assets helps avoid technical debt.
- SEO setup is not just after launch — it should be integrated into build (meta tags, schema, sitemap) so you start on the right foot.
- Clear project scope and modular architecture enable future scalability (adding more brands / services is easier when templates exist).
- Collaboration with the client on brand voice, content assets and brand hierarchy is critical for authenticity (CMG emphasises “trust”, “value”, “strong communities” in their mission). Clearwater Media Group
About Amod Khan Digital
Founded and led by Amod Khan, Amod Khan Digital is a full-service WordPress web design & development studio specialising in high-performance, SEO-friendly, scalable websites built for growth. From start-ups to established digital brands, we partner with clients to plan, build and launch web platforms that deliver measurable business results.
In this project for Clearwater Media Group, we delivered:
- A robust WordPress architecture powered by GeneratePress & GenerateBlocks.
- Performance optimisations via WP Rocket.
- SEO foundation and on-page optimisation via Rank Math SEO.
- A site that presents multiple niche media brands under one coherent brand network.
- A scalable system that positions CMG for future growth in digital property acquisitions and content brands.
Conclusion
The redesign and development project for Clearwater Media Group is a strong example of how thoughtful planning, appropriate technology choices, performance optimisations and SEO foundations can come together to transform a digital media network’s web presence. The collaboration between CMG and Amod Khan Digital resulted in a platform that is not just visually polished but built to scale, perform and support long-term business growth.
If you’d like more detail (wireframes, before-vs-after performance data, or client testimonial) we can compile those assets.
Would you like me to prepare a visually formatted case study PDF or share the content as a blog post template for your website?
