Client Background

Client: Emma (whatcooktoday)
Niche: Healthy, gluten-free & dairy-free recipes
Goal: Launch a professional food blog from scratch and monetize with ads

Speed Optimization Results After Development the site

The Challenge

Emma was creating amazing healthy recipes but had no website to:

• Own her audience (relying only on social media)
• Rank on Google for recipe searches
• Apply for ad networks like AdSense or Mediavine
• Build an email list for long-term growth

She needed a fast, SEO-optimized food blog that could start generating income within 3-6 months.

The Solution

I built WhatCookToday.com from the ground up with these key features:

Design & User Experience

• Clean, wellness-focused design that reflects her brand
• Mobile-first responsive layout (90%+ of food blog traffic is mobile)
• Easy-to-navigate recipe categories (Breakfast, Dinner, Drinks, etc.)
• Prominent email opt-in to build her subscriber list

Technical Foundation

• WordPress with optimized food blog theme
• Recipe card plugin with proper schema markup for Google
• Speed optimization for fast loading (critical for ad revenue)
• SEO foundation: XML sitemap, proper heading structure, meta descriptions

Monetization Setup

• Ad-ready layout with strategic ad placements
• AdSense-compliant design and structure
• Affiliate link integration for Amazon Associates
• Email marketing integration (ConvertKit)

The Results

✅ AdSense Approval (Within Months)

Emma successfully got approved for Google AdSense and is now earning ad revenue from her recipes.

✅ Professional Brand Presence

Transformed from social-media-only to a professional, credible food blog that builds trust with readers and sponsors.

✅ SEO-Ready Content

Every recipe post is optimized for Google with proper schema markup, making her recipes eligible to appear in Google’s recipe rich results.

✅ Scalable Platform

Emma can now easily add new recipes, grow her email list, and scale her income without technical barriers.

Client Testimonial

“Amod is a really good developer. He understands your goals, communicates really well and completes projects within the deadline. Would recommend him to anyone!”
— Emma, WhatCookToday

Key Takeaway

WhatCookToday.com shows what’s possible when you start with the right foundation. Emma went from zero web presence to a monetized food blog in just a few months—proof that with proper technical setup, food bloggers can turn their passion into real income.

Want results like Emma’s? Let’s talk about building your food blog the right way from day one.